Apart from making sure you have the basics covered like, a Facebook page or Instagram, twitter, maybe LinkedIn, here are 5 great ways to get advertising for FREE!
1. Use Google My Business to Optimize for Local Search
One of the most powerful free ways to advertise your business is through Google My Business, which enables companies to manage their presence on Google Search and Google Maps. The tool can bolster your rankings in local search results. Ranking high in local search shows you’re a legitimate and relevant company: you wouldn’t rank #1 in Google for “pizza places near me” if you’d closed down six months ago. Plus, if you rank high in local search, more consumers will choose your business over a competitor’s. In today’s fast-paced world, convenience is key.
14. Take Advantage of Your Partnerships
Partnerships are an opportunity to offer supplementary services that you don’t provide. For example, offer to help man the a stall of a brand you work with closely at the A&P Show in November if they are already going, and give away some goodies. This increases consumer satisfaction, and it also provides exceptional advertising opportunities. When your partner’s consumers need your services, your partner will point them in your direction.
3. Promote Your Website on Your Email Signature
With all the emails you send every day, it’s a shame if you aren’t taking advantage of the promotional potential of your email signature. Your email signature can also be unexpected property to promote a sale, contest, event, or even a new blog post. Add a link to your business’ website on your Facebook, Twitter, and Instagram profiles, as well.
4. Send Email Newsletters
An email newsletter can be a useful vehicle to promote content, share business-related news, and build deeper relationships with both potential and existing customers. There are plenty of free tools out there that assist you in designing, sending, and optimizing your newsletter. With the right time investment, an email newsletter can be the perfect place to share quality content with leads and potential consumers, establishing your brand as helpful and informative.
5. Network at In-Person Events
Connecting with fellow professionals at industry networking events is a great opportunity to meet potential consumers in a place where they are eager to discuss your business. The niche topics of networking events ensures you’re meeting high-qualified leads. For example, a “Innovation Club” event will primarily be filled with participants who are interested in local business and networking. Particularly for small businesses looking to make their first connections, networking is a chance to get your name out there, meet potential partners, and find opportunities for growth. Plus, it’ll keep you up-to-date on trends in your industry.
List of Local Groups & Pages to Network in Person/Online:
- Kerikeri District Business Association – Innovation Club – Professional Development & Networking
- Bay of Islands Women’s Nexus – Women in Business Group Monthly Breakfast
- BNI Kerikeri – BNI members, on average, increase their business 20% the first year.We have open categories for individuals who will bring enthusiasm and integrity to our meeting. Just one person per professional specialty is allowed in each chapter.
- WE Network Women In Business – Online national support chat group