Ok since this is the very first #facebookfacts….let’s start at the very beginning. It is a very good place to start… or so I’m told!
Regardless. Log into your Facebook Account… yes now… not your personal one, your business one! Excellent work, now, jump into your settings. Top right, should live right next to “help” – which incidentally you won’t need today because you are going to smash this!
Brilliant – you have arrived on your settings page. We can’t cover EVERYTHING on this page, but let’s cover some basics so that you know you are well supported.
Jump into Messaging: Lets set up your response assistant.
Treat Facebook like you have a physical shop open, 24/7. I know that can seem really daunting, so take a deep breath! The cool thing about it is that you don’t have to be there 24/7 to still engage with your clients. You have access to a free staff member – the response assistant. You can choose what you would like to say and how you would like to say it if someone messages you at 4:30am or – add a welcome message that can start a chat with someone who has hung out on your page. Go ahead and add what you would like to say using response assistant.
Next: Make sure your page is backed up! Jump into Page Roles.
It is unlikely, but in the event you mash the keyboard accidentally, and suddenly your page goes hinky (yes I accidentally turned my Facebook into fluent Chinese – it may come as a surprise to you but I cannot! I repeat Cannot! Speak! Chinese! only 3 weeks ago – it happens to the best of us) you need a little back-up! So you are going to want to choose a reliable human with a little Social Media Nouse to become an admin. They need to be a trusted person, non-business related that will always have your best interest at heart.
Why? Because you have to be comfortable with them knowing the correspondence on your page, and also because you don’t want to have someone on there that might do a nasty and post on behalf of you!
An Admin can manage all aspects of the Page. They can: send messages and publish as the Page, respond to and delete comments on the Page, create ads, see which admin created a post or comment, view Insights, respond to and delete Instagram comments from the Page, edit Instagram account details from the Page, and assign Page roles.
We thought we would stop there for now! Bite size and all! More coming soon!