People fundraise for many different reasons, whether it be for charity, a startup, or a business. Fundraising is a great way to make money for a worthy cause and promote your business at the same time. It gives you a chance to get your message out there and raise awareness of what your organizations’ purpose is all about.
If you’ve ever been a part of a fundraiser you would have noticed it has this way of bringing people closer together. It brings people with different resources, ideas, and strengths to create something where the community gets to be involved in your organizations’ final goal.
So, where to begin?
There are many different ways you can fundraise, and we have named a few here:
1) The classic but very enticing sausage sizzle outside your local Bunnings or Warehouse (because who doesn’t love a good sausage sizzle)?
2) Run an office raffle.
3) Run an auction for some of your products and/or services.
4) Collect donations from friends and family (did you know that people are more generous around the hours of 11:00 AM to 1:00 PM and 8:00 and 9:00 PM? Hah!).
Whichever way you chose to fundraise, promotion is as or if not more important than the fundraiser itself. The success of your fundraiser will often lay on the success of your ability to promote it. If no one knows about it or what it’s about, then why will they donate? The key is in the story.
I am just about to launch my own little fundraiser with Alzheimers Northland. It is part of a program called Dare to Dive. If I can raise $600+ for Alzheimers Northland I get one free skydive. Apart from taking care of a very special neighbour of mine locally, my family too have been touched by dementia. A very special Great Grandfather of mine, as well as his daughter, my Grandmother, both struggled with it. Given that they were such incredibly clever, lively and fun human beings it was terribly sad to see and feel their confusion. So now you know my story, my motivation behind getting involved with this charity. Given that I have promised to be their photographer on the day I will be giving away my free dive in a draw for anyone who enters. Would you like to donate?
Given that I will be Promoting your fundraiser doesn’t necessarily have to cost a thing. Which is perfect! The main reason we are fundraising is to make funds not lose them, right?
- Sending out a newsletter to your email subscribers explaining the details can be a great way to get the word out there. Tip: make sure your subject line is written in a way that people want to click on the email, not just send it straight to the trash.
- Network!! Never underestimate the power of ‘word of mouth’. People like to talk, so share your ideas and your message and you’re bound to find someone who shares the same values that will be more than happy to help with your cause.
You can find more great ideas about free advertising here.
Don’t forget the message behind the fundraiser is just as important as collecting funds. People want to know what their donation is going towards, and how it is going to help. Leave a lasting impression and entice people to continue to back you. Find new and different ways to fundraise, or stick to the classics, either way, build lasting connections and spread your message.