Top 4 tips for great content


It’s late, you’re tired, and the last thing you feel like doing is reading a post by another ‘expert’.

Suddenly you find yourself mesmerised by a post that pops up: “MARNIE’S 5 TOP TIPS FOR GREAT HAIR”

It’s on! You’re activated, awake, and about to get GREAT locks!

What does Marnie have going on that others don’t?

  1. Marnie knows YOU
  2. Marnie has her own unique voice
  3. Marnie is fun, conversational and engaging
  4. Marnie knows how to hook. Line. And sinker!

Marnie knows YOU!

We are a time-poor, over-worked bunch. The last thing we feel like doing on our socials is being bored, spoken down to, or to actually have to think (too hard).

She knows you pretty well.

She knows who you are, what you are about, what you like and what you don’t like.

She’s done her background checks. Found out about you and is willing to bet on a few things before she starts speaking.

This makes her ahead of the pack. Because she has a fair idea of her customer, and is talking to you in a clear and concise way.  If you aren’t quite sure on how to do this here is a great article to help you.

Marnie has her own UNIQUE voice.

Want average results. Be average.

Want great results. Find a voice. Stick to it and be consistent with it.

Don’t be afraid to be unique, quirky, different, but find your own tone.

Be it conversational, sassy, fun, maternal, motherly, serious, Dad-like, brotherly.

The uniqueness of your voice will work as a filter to find those who you are really looking for in a sea awash with ‘similar’ content.

Marnie is fun, conversational and engaging…

If you are at a dinner party, and Bob starts talking very slowly and drearily about the weather, it is likely you will excuse yourself to powder your nose.

Marnie, on the other hand, is interesting, fun, and interested in you. Her stories are engaging, make you curious, and you just can’t wait to share them.

Be like Marnie!

Keep the conversation two-way.

Yes, talk about yourself, but also ask questions. Get curious.

Tell stories that people want to share. Fun short and to the point stories have far more punch then Bob’s boring weather report.

Marnie knows how to hook, line and sinker….

If you are telling a great story, there has to be a point.

That point might be for them to visit your store, check out your reviews, share your post, tell their friends, add a review.

Or it might be to keep you in their mind – e.g. HOOK.

Not every post has to be the ‘sinker’….but there has to be a combo of the holy trio…the ‘hook’, the ‘line’ and the ‘sinker’.

There is no point going fishing without bait.

At the end of the day you want results, and clarifying those, and being conscious of them is what makes all the difference. If you want to learn more about how to make this content efficient… check out our blog on cascading content.

To find out more about creating banging content that gets results, contact the amazing, (and fun!) team at MPRE Marketing contact us here.

A boutique company specialising in M = Marketing PR = Public Relations E = Events S = Sales

Empowering you to build your eMPiRE

By: Gill Brown

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