Consistency in Marketing

Boring. I know. This is probably the most boring blog I have ever written. Why? Because I know you are already rolling your eyes thinking, just another marketer telling me I need to market… more, communicate… more..

Quite the contrary.

What I am going to say is that there is no chance you are going to succeed unless you communicate well with your clients. If your business is buzzing, and you only have to talk to the five people around you. Great. You are sorted. You are also possibly the 1% of people who can do that. You won lotto in a way. I don’t recommend marketing in the traditional sense. You don’t need it.

Need more clients?

Then sorry, communication, consistently, in context, that tells a relevant story your clients need to make their decisions, is really, really important. Blunt I know – but it’s the least I can do. I don’t want you trawling the internet wondering what to do with all this marketing stuff. At the end of the day its super simple. Build a database, consistently and often. Market to those people.

How do I do basic marketing?

It’s a lot more simple than you think. Create one key piece of content and recycle it. You will save yourself plenty of time and it will get cut though. Why? Because you are saying the same thing over, through all your channels. Write a blog, use your key points as social media posts. If you want to learn more about this you can check out our blog about cascading content here.

How do I make it relevant?

This is easier than you think. What are the top 10 questions you get asked every day. Write those down. There are your next 10 months of content. Why? Because if you wrote a blog a month, emailed it to your customers, used it in your social media posts,  you  have relevant, worthy content, that’s addressing an existing need. Also if you stick to 10 months’ worth of emails, you are keeping top of mind with your clients.

But I don’t have time.

Sure, we are all time poor. I have a job, a business,  a baby and a husband. I’m writing this at 10:44pm. I get it. But I’ll only have to do this once a month and I’ll get a mile out of it. I also have cheated because I have my team implementing it all. They are awesome. If you would like to get them to implement yours too, book a call here. We can even guide you through all of the above so you don’t have to do the leg work alone.

But I can’t afford it.

If you added up your time to market including all the stressors trying to figure out why that thing didn’t schedule etc… wouldn’t your time be better spent on billable hours? I thought so too! Why not give us a call and we can chat about how to save you that time and energy! We are fast, trustworthy, easy to deal with and above all, we listen!

Book an appointment with Charmaine or Gilly. 

Or call Bronny. 

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