So… you know a charity that is awesome. They may be a Not For Profit, or a Charitable trust, but they still think of themselves as a business. Kudos to you for a start. The more Not For Profit’s and Charitable Trust’s that think of themselves as such the better. Why? Because at the end of the day, profit is not a dirty word, especially when you can do more “good” with it.
Diversify or die.
Where most charities go wrong with fundraising, is to rely for the majority of their income on things like government grants. It only takes an election, or a recession, or a pandemic, (or all of the above?) and all of a sudden, your precious funding that you rely on is poof, gone. It is hugely important to diversify. If you can proportion out corporate sponsorship, government funding and other donations like bequests you can make sure that you are a bit more long-term stable. Much like in your personal life, you would invest in a house, a few shares, and maybe have your own business.
We have seen some amazing impact around corporate sponsorship, using a particular marketing model and strategy we have used in the past. In one particular case our team managed to improve website visits up year on year by 20%, social channels also saw an increase with LinkedIn growing 134%, and Facebook 14%, email open rates were up on average by 59%, but the most important to note is that ALL of their audiences were VERY engaged! Did I mention they doubled their sponsorship income to over $300k? How did we do it?
Analyse your opportunity
It was simple, we analysed the opportunity for the organization, and using a very specific methodology, we were able to pinpoint a sweet spot. Each organisation is different, and it takes an expert eye to see this sweet spot, and another to implement what needs to done to achieve numbers like this.
Do you need funding?
I’m guessing that if you are reading this you might be the General Manager, Chief Eexective Officer, or Director of a Not For Profit or charitable trust. Great. We would love to help. All you need to do is to fill in this form, so we can do a brief analysis of your organisation to see if we can find that sweet spot for you. There is even a chance it wouldn’t cost you a thing. No bull, try us. Click here.