Are you Chasing Field Mice or Antelope?

Being an owner operator can be tough. You have worked all day only to be sitting there at 9.27pm trying to finish that last wee thing that is going to keep you awake at night. It’s sometimes worthwhile to take a step back to see if we are operating at full efficiency.

“A lion is fully capable of capturing, killing, and eating a field mouse. But it turns out that the energy required to do so exceeds the caloric content of the mouse itself. So a lion that spent its day hunting and eating field mice would slowly starve to death. A lion can’t live on field mice. A lion needs antelope. Antelope are big animals. They take more speed and strength to capture and kill, and once killed, they provide a feast for the lion and her pride. … So ask yourself at the end of the day, ‘Did I spend today chasing mice or hunting antelope?” – Gingrich

Makes you think doesn’t it! Now, where did my wonderful intern go…? Its bed time for me!

5 Ways to Advertise FREE

Apart from making sure you have the basics covered like, a Facebook page or Instagram, twitter, maybe LinkedIn, here are 5 great ways to get advertising for FREE!

1. Use Google My Business to Optimize for Local Search

One of the most powerful free ways to advertise your business is through Google My Business, which enables companies to manage their presence on Google Search and Google Maps. The tool can bolster your rankings in local search results. Ranking high in local search shows you’re a legitimate and relevant company: you wouldn’t rank #1 in Google for “pizza places near me” if you’d closed down six months ago. Plus, if you rank high in local search, more consumers will choose your business over a competitor’s. In today’s fast-paced world, convenience is key.

14. Take Advantage of Your Partnerships

Partnerships are an opportunity to offer supplementary services that you don’t provide. For example, offer to help man the a stall of a brand you work with closely at the A&P Show in November if they are already going, and give away some goodies. This increases consumer satisfaction, and it also provides exceptional advertising opportunities. When your partner’s consumers need your services, your partner will point them in your direction.

3. Promote Your Website on Your Email Signature

With all the emails you send every day, it’s a shame if you aren’t taking advantage of the promotional potential of your email signature. Your email signature can also be unexpected property to promote a sale, contest, event, or even a new blog post. Add a link to your business’ website on your Facebook, Twitter, and Instagram profiles, as well.

4. Send Email Newsletters

An email newsletter can be a useful vehicle to promote content, share business-related news, and build deeper relationships with both potential and existing customers. There are plenty of free tools out there that assist you in designing, sending, and optimizing your newsletter. With the right time investment, an email newsletter can be the perfect place to share quality content with leads and potential consumers, establishing your brand as helpful and informative.

5. Network at In-Person Events

Connecting with fellow professionals at industry networking events is a great opportunity to meet potential consumers in a place where they are eager to discuss your business. The niche topics of networking events ensures you’re meeting high-qualified leads. For example, a “Innovation Club” event will primarily be filled with participants who are interested in local business and networking. Particularly for small businesses looking to make their first connections, networking is a chance to get your name out there, meet potential partners, and find opportunities for growth. Plus, it’ll keep you up-to-date on trends in your industry.

List of Local Groups & Pages to Network in Person/Online: