We want to fund your charity

So… you know a charity that is awesome. They may be a Not For Profit, or a Charitable trust, but they still think of themselves as a business. Kudos to you for a start. The more Not For Profit’s and Charitable Trust’s that think of themselves as such the better. Why? Because at the end of the day, profit is not a dirty word, especially when you can do more “good” with it.

Diversify or die.

Where most charities go wrong with fundraising, is to rely for the majority of their income on things like government grants. It only takes an election, or a recession, or a pandemic, (or all of the above?) and all of a sudden, your precious funding that you rely on is poof, gone. It is hugely important to diversify. If you can proportion out corporate sponsorship, government funding and other donations like bequests you can make sure that you are a bit more long-term stable. Much like in your personal life, you would invest in a house, a few shares, and maybe have your own business.

Corporate Sponsorship

We have seen some amazing impact around corporate sponsorship, using a particular marketing model and strategy we have used in the past. In one particular case our team managed to improve website visits up year on year by 20%, social channels also saw an increase with LinkedIn growing 134%, and Facebook 14%, email open rates were up on average by 59%, but the most important to note is that ALL of their audiences were VERY engaged! Did I mention they doubled their sponsorship income to over $300k? How did we do it?

Analyse your opportunity

It was simple, we analysed the opportunity for the organization, and using a very specific methodology, we were able to pinpoint a sweet spot. Each organisation is different, and it takes an expert eye to see this sweet spot, and another to implement what needs to done to achieve numbers like this.

Do you need funding?

I’m guessing that if you are reading this you might be the General Manager, Chief Eexective Officer, or Director of a Not For Profit or charitable trust. Great. We would love to help. All you need to do is to fill in this form, so we can do a brief analysis of your organisation to see if we can find that sweet spot for you. There is even a chance it wouldn’t cost you a thing. No bull, try us. Click here.

Consistency in Marketing

Boring. I know. This is probably the most boring blog I have ever written. Why? Because I know you are already rolling your eyes thinking, just another marketer telling me I need to market… more, communicate… more..

Quite the contrary.

What I am going to say is that there is no chance you are going to succeed unless you communicate well with your clients. If your business is buzzing, and you only have to talk to the five people around you. Great. You are sorted. You are also possibly the 1% of people who can do that. You won lotto in a way. I don’t recommend marketing in the traditional sense. You don’t need it.

Need more clients?

Then sorry, communication, consistently, in context, that tells a relevant story your clients need to make their decisions, is really, really important. Blunt I know – but it’s the least I can do. I don’t want you trawling the internet wondering what to do with all this marketing stuff. At the end of the day its super simple. Build a database, consistently and often. Market to those people.

How do I do basic marketing?

It’s a lot more simple than you think. Create one key piece of content and recycle it. You will save yourself plenty of time and it will get cut though. Why? Because you are saying the same thing over, through all your channels. Write a blog, use your key points as social media posts. If you want to learn more about this you can check out our blog about cascading content here.

How do I make it relevant?

This is easier than you think. What are the top 10 questions you get asked every day. Write those down. There are your next 10 months of content. Why? Because if you wrote a blog a month, emailed it to your customers, used it in your social media posts,  you  have relevant, worthy content, that’s addressing an existing need. Also if you stick to 10 months’ worth of emails, you are keeping top of mind with your clients.

But I don’t have time.

Sure, we are all time poor. I have a job, a business,  a baby and a husband. I’m writing this at 10:44pm. I get it. But I’ll only have to do this once a month and I’ll get a mile out of it. I also have cheated because I have my team implementing it all. They are awesome. If you would like to get them to implement yours too, book a call here. We can even guide you through all of the above so you don’t have to do the leg work alone.

But I can’t afford it.

If you added up your time to market including all the stressors trying to figure out why that thing didn’t schedule etc… wouldn’t your time be better spent on billable hours? I thought so too! Why not give us a call and we can chat about how to save you that time and energy! We are fast, trustworthy, easy to deal with and above all, we listen!

Book an appointment with you or Gilly 

Or call Bronny. 

4 tips for a kick-arse newsletter

4 TIPS FOR A KICK-ARSE NEWSLETTER

Newsletters give you a great way to connect with your audience delivered right into their
inbox (find out more about why you could skip anything BUT email marketing) but how do
you make your newsletter stand out from the rest…read on to find out MPRE Marketing’s 4
tips for kick arse newsletters.

Start with a catchy subject line

We all know how many emails drop into our inboxes each day so to make your emails stand out
from the rest you want a catchy subject line. Something short and snappy that fits in with your
brand values. Many of the email programmes will give you tips on your subject line so have a play
around with those. It’s worth spending some extra time on the subject line to get your audience to
open the newsletter. And while we have put this tip first on the list it might be one of the last
things you do after you have developed the content of the newsletter.

Follow with some great content

So now we a catchy subject line we need great engaging content. With each newsletter think about
what your main aim is? To sell something, to promote an event, to build brand trust ? Then go from
there. Creating newsletters easily is where cascading content comes into play – chances are you
already have a great blog or social media post that can be used as the basis for the newsletter.
Bonus tip: if you create new content for your newsletter consider whether it would make a good
blog post and making it a social media post to increase the touch points with your audience. Refer
to the cascading content for more on making your content work for you.

Get the tone bang on

As with all communication to your audience keep the tone of your brand in your newsletter. It
might be light and chatty or serious and scientific. Write for your audience in your brand tone and
that applies to the subject line and images you use too. And just on images, if you are a New
Zealand brand try and use New Zealand images to connect with your audience and make your
brand more relatable. Of course, if you are an international brand or you want to look like one
using more international images is fine.

Check, check and check again

We all know it can be exciting when you get your kick-arse newsletter ready to send but don’t
forget to check it! There is nothing worse than sending out a great newsletter only to find the
crucial link doesn’t work. Digital newsletter platforms have preview functions but if it’s a new email
format you are developing it might pay to do some test emails to your team or friends and family
just to check the images are formatting correctly and text can be easily read.


Now you have MPRE Marketing’s 4 tips for creating kick-arse newsletters it’s time to stop
procrastinating and go create your very own kick-arse newsletters. If you want help with
that you can contact us.

Top 4 tips for great content

TOP 4 PROVEN TIPS FOR BANGING CONTENT

It’s late, you’re tired, and the last thing you feel like doing is reading a post by another ‘expert’.

Suddenly you find yourself mesmerised by a post that pops up: “MARNIE’S 5 TOP TIPS FOR GREAT HAIR”

It’s on! You’re activated, awake, and about to get GREAT locks!

What does Marnie have going on that others don’t?

  1. Marnie knows YOU
  2. Marnie has her own unique voice
  3. Marnie is fun, conversational and engaging
  4. Marnie knows how to hook. Line. And sinker!

Marnie knows YOU!

We are a time-poor, over-worked bunch. The last thing we feel like doing on our socials is being bored, spoken down to, or to actually have to think (too hard).

She knows you pretty well.

She knows who you are, what you are about, what you like and what you don’t like.

She’s done her background checks. Found out about you and is willing to bet on a few things before she starts speaking.

This makes her ahead of the pack. Because she has a fair idea of her customer, and is talking to you in a clear and concise way.  If you aren’t quite sure on how to do this here is a great article to help you.

Marnie has her own UNIQUE voice.

Want average results. Be average.

Want great results. Find a voice. Stick to it and be consistent with it.

Don’t be afraid to be unique, quirky, different, but find your own tone.

Be it conversational, sassy, fun, maternal, motherly, serious, Dad-like, brotherly.

The uniqueness of your voice will work as a filter to find those who you are really looking for in a sea awash with ‘similar’ content.

Marnie is fun, conversational and engaging…

If you are at a dinner party, and Bob starts talking very slowly and drearily about the weather, it is likely you will excuse yourself to powder your nose.

Marnie, on the other hand, is interesting, fun, and interested in you. Her stories are engaging, make you curious, and you just can’t wait to share them.

Be like Marnie!

Keep the conversation two-way.

Yes, talk about yourself, but also ask questions. Get curious.

Tell stories that people want to share. Fun short and to the point stories have far more punch then Bob’s boring weather report.

Marnie knows how to hook, line and sinker….

If you are telling a great story, there has to be a point.

That point might be for them to visit your store, check out your reviews, share your post, tell their friends, add a review.

Or it might be to keep you in their mind – e.g. HOOK.

Not every post has to be the ‘sinker’….but there has to be a combo of the holy trio…the ‘hook’, the ‘line’ and the ‘sinker’.

There is no point going fishing without bait.

At the end of the day you want results, and clarifying those, and being conscious of them is what makes all the difference. If you want to learn more about how to make this content efficient… check out our blog on cascading content.

To find out more about creating banging content that gets results, contact the amazing, (and fun!) team at MPRE Marketing contact us here.

A boutique company specialising in M = Marketing PR = Public Relations E = Events S = Sales

Empowering you to build your eMPiRE

www.mpremarketing.com

By: Gill Brown

SEO- Help Your Customers Find YOU!

If you don’t have a website set up yet, we highly recommend taking a look at our breakdown of the pros and cons of the top website builders and Content Management Systems (CMSs) before reading this article.

A lot of marketing strategy focuses on how to find and communicate with your target audience.

But what about the other side of the equation – how can you help your target audience find you?

What the heck is SEO?

You may have come across the term Search Engine Optimization (SEO) before. SEO is a technique for making sure that the original content you put up on your website makes it easy for people to find you through search engines.

For example, if you are a hair salon owner offering a colouring treatment unavailable anywhere else in your area, you want to make sure that someone typing the name of that treatment + the name of your area into their search engine sees your salon in the top page of results.

SEO specialists are marketing consultants who are highly trained in understanding the complex algorithms search engines use to sort results and prioritise those which are the best fit. 

If this sounds complicated, that’s because it is! But fortunately, if you’re a small business owner using a third-party CMS (like we recommend), this process becomes much simpler.

Four Main SEO Concepts

We’re going to quickly walk through the four main ideas of SEO for small business owners today so you can take some of these strategies and use them in your own content.

 

  • Technical SEO: If you’re a small business using a site like WordPress (as we recommend) for your CMS, you don’t need to worry about this – it primarily deals with how the website is set up.
  • On-site SEO: Make sure your site is well-organized and easy to navigate. Use the words you most want associated with your business in page titles (services offered, location, brand etc.). 
  • Content: Your website content should highlight your services and location, establish your credibility, and position you as an expert customers want to work with. Use the keywords you want associated with your business throughout your content consistently (but in a natural writing voice), and especially in your page titles. Using our hair salon example, we might want to write a blog post or have a page advertising new services – making sure to use the name of the treatment in a header or page title along with the information that you are the only salon offering this service in a given area. 
  • Off-site authority building: Incorporate links to other websites (within reason), for example, to share a relevant article. Our hair salon owner could, for example, share a write-up about the popularity of the new treatment on offer.

 

These tips should help you get started and hopefully feel less overwhelmed by SEO. 

Remember, think about what your target audience might search for to find you and try to make your website match those words/phrases. That’s a great place to start! 

For more advice on how to make the most of your custom content as part of your marketing strategy, you can contact us here or check out our article on Cascading Content here.