The Fundraising Flight

People fundraise for many different reasons, whether it be for charity, a startup, or a business. Fundraising is a great way to make money for a worthy cause and promote your business at the same time. It gives you a chance to get your message out there and raise awareness of what your organization’s’ purpose is all about.

If you’ve ever been a part of a fundraiser you would have noticed it has this way of bringing people closer together. It brings people with different resources, ideas, and strengths to create something where the community gets to be involved in your organizations’ final goal.

So, where to begin?

There are many different ways you can fundraise, and we have named a few here:

1) The classic but very enticing sausage sizzle outside your local Bunnings or Warehouse (because who doesn’t love a good sausage sizzle)?

2) Run an office raffle.

3) Run an auction for some of your products and/or services.

4) Collect donations from friends and family (did you know that people are more generous around the hours of 11:00 AM to 1:00 PM and 8:00 and 9:00 PM? Hah!).

Whichever way you chose to fundraise, promotion is as or if not more important than the fundraiser itself. The success of your fundraiser will often lay on the success of your ability to promote it. If no one knows about it or what it’s about, then why will they donate? The key is in the story.

I am just about to launch my own little fundraiser with Alzheimers Northland. It is part of a program called Dare to Dive. If I can raise $600+ for Alzheimers Northland I get one free skydive. Apart from taking care of a very special neighbour of mine locally,  my family too have been touched by dementia. A very special Great Grandfather of mine, as well as his daughter, my Grandmother, both struggled with it. Given that they were such incredibly clever, lively and fun human beings it was terribly sad to see and feel their confusion. So now you know my story, my motivation behind getting involved with this charity. Given that I have promised to be their photographer on the day I will be giving away my free dive in a draw for anyone who enters. Would you like to donate?

Given that I will be Promoting your fundraiser doesn’t necessarily have to cost a thing. Which is perfect! The main reason we are fundraising is to make funds not lose them, right?

  • Sending out a newsletter to your email subscribers explaining the details can be a great way to get the word out there. Tip: make sure your subject line is written in a way that people want to click on the email, not just send it straight to the trash.
  • Network!! Never underestimate the power of ‘word of mouth’. People like to talk, so share your ideas and your message and you’re bound to find someone who shares the same values that will be more than happy to help with your cause.

You can find more great ideas about free advertising here.

Don’t forget the message behind the fundraiser is just as important as collecting funds. People want to know what their donation is going towards, and how it is going to help. Leave a lasting impression and entice people to continue to back you. Find new and different ways to fundraise, or stick to the classics, either way, build lasting connections and spread your message.

 

Happy fundraising!

FACEBOOK FACTS #2 SETTING IT UP CORRECTLY CONTINUED

So, now that you’ve followed our first tip on setting up your response assistant and backing up your page, it’s time to carry on with the next stages of setting up.  If you made it through the first two steps, we promise these next two won’t be painful!

Setting up your Services page

This section of your Facebook page is the ideal place to show your clients what it is that you offer.

To set this up, you need to:

  1. Log into your Facebook page
  2. On the lefthand side of your page, click on ‘services’ and then ‘add a service’

From here, you need to add an image – don’t forget to make sure your selected image is ‘on brand’, and if it’s a product remember that it’s always worth considering getting someone to take the photos professionally for you.

You also need to add your service in full.  Make sure your content (writing) reflects how it is you want your business to be portrayed (tone).

Services

Next step: Setting up your About page

Who are you? Never forget to do this step or your clients won’t know!

Here are some top tips for this page:

  • Use a username that people would most likely use to find you easily. For example, it would be pretty silly if MPRE Marketing used @applesarecool and not @MPREMarketing
  • Add your story – its important for people to be able to check out who you are…really!
  • Add your practical details – phone, address….a must!
  • Add any other details – you can even add awards.

About page

Stay tuned for part 3 of our #FacebookFacts series.  Coming soon!

The Four C’s of Marketing

Knowing where to start with your marketing can be tough – there are so many options out there.  By implementing an integrated marketing strategy you can combine multiple marketing channels to communicate one powerful message to your end client.

When you’re looking at how to create a fully integrated marketing strategy, you can sum this up with the four C’s.

We’re going to use an example of an end client ‘Joe’ who is interacting with your business on Instagram and also on your email database to demonstrate how the four C’s work.

The Four C’s

1. Consistency

You need to pick your primary message and continually reinforce it.

One of the easiest ways to ensure you’re doing this know your brand and what your regular messaging, design, and calls to action are.  This is key to your end client getting to know who you are and keeping you front of mind.

Take Joe:

If you have a consistent brand design, Joe will eventually know that it is an Instagram post by you before he even realises that it’s you that has posted it.  He will begin to recognise you in the marketplace.

2. Coherence

Your messaging needs to meaningfully connect across every medium you’re using.

It’s vital that your messaging makes sense no matter how your clients are accessing it.

Take Joe:

Joe is interacting with you on Instagram and also receiving your email newsletter, you need to make sure that he is receiving the same message through each channel and that you’re not confusing him.

3. Complementary

Your messaging through one channel should enhance your messaging through another channel.  If you get this right, you have a strong message!

Take Joe:

Joe saw your Instagram post advertising your long weekend sale.  Joe then received your email newsletter with an additional 10% off coupon for newsletter subscribers in the long weekend sale.  These channels have complimented each other and solidified in Joe’s mind that he should make a purchase in your long weekend sale.

4. Continuity

Your messaging should be connected through time.

You will confuse your end client if you are constantly jumping from one message to the next.  Your content doesn’t need to repeat from one medium to the next, but it should always build on your messaging.

Take Joe:

If you’re selling food products and posting delicious food pictures on Instagram that Joe is seeing, then in your email newsletter you’re talking about a long weekend sale for Umbrella’s, your messages are not connected.

 

By using the 4 C’s of marketing as the cornerstone for your marketing strategy, you can ensure that your messaging is strong.  The upside of this is that all channels are all working together to convert followers into clients. When your messaging is strong, people start paying attention to what it is you have to say. And if they’re paying attention to you, the world is your oyster!

Facebook Facts #1 Setting it up Correctly!

Ok since this is the very first #facebookfacts….let’s start at the very beginning. It is a very good place to start… or so I’m told!

Regardless. Log into your Facebook Account… yes now… not your personal one, your business one! Excellent work, now, jump into your settings. Top right, should live right next to “help” – which incidentally you won’t need today because you are going to smash this!

Brilliant – you have arrived on your settings page. We can’t cover EVERYTHING on this page, but let’s cover some basics so that you know you are well supported.

Jump into Messaging: Lets set up your response assistant.

Treat Facebook like you have a physical shop open, 24/7. I know that can seem really daunting, so take a deep breath! The cool thing about it is that you don’t have to be there 24/7 to still engage with your clients. You have access to a free staff member – the response assistant. You can choose what you would like to say and how you would like to say it if someone messages you at 4:30am or – add a welcome message that can start a chat with someone who has hung out on your page.  Go ahead and add what you would like to say using response assistant.

rsponse

Next: Make sure your page is backed up! Jump into Page Roles.

It is unlikely, but in the event you mash the keyboard accidentally, and suddenly your page goes hinky (yes I accidentally turned my Facebook into fluent Chinese – it may come as a surprise to you but I cannot! I repeat Cannot! Speak! Chinese! only 3 weeks ago – it happens to the best of us) you need a little back-up! So you are going to want to choose a reliable human with a little Social Media Nouse to become an admin. They need to be a trusted person, non-business related that will always have your best interest at heart.

Why? Because you have to be comfortable with them knowing the correspondence on your page, and also because you don’t want to have someone on there that might do a nasty and post on behalf of you!

An Admin can manage all aspects of the Page. They can: send messages and publish as the Page, respond to and delete comments on the Page, create ads, see which admin created a post or comment, view Insights, respond to and delete Instagram comments from the Page, edit Instagram account details from the Page, and assign Page roles.

adming

We thought we would stop there for now! Bite size and all! More coming soon!

Are you Chasing Field Mice or Antelope?

Being an owner operator can be tough. You have worked all day only to be sitting there at 9.27pm trying to finish that last wee thing that is going to keep you awake at night. It’s sometimes worthwhile to take a step back to see if we are operating at full efficiency.

“A lion is fully capable of capturing, killing, and eating a field mouse. But it turns out that the energy required to do so exceeds the caloric content of the mouse itself. So a lion that spent its day hunting and eating field mice would slowly starve to death. A lion can’t live on field mice. A lion needs antelope. Antelope are big animals. They take more speed and strength to capture and kill, and once killed, they provide a feast for the lion and her pride. … So ask yourself at the end of the day, ‘Did I spend today chasing mice or hunting antelope?” – Gingrich

Makes you think doesn’t it! Now, where did my wonderful intern go…? Its bed time for me!

5 Ways to Advertise FREE

Apart from making sure you have the basics covered like, a Facebook page or Instagram, twitter, maybe LinkedIn, here are 5 great ways to get advertising for FREE!

1. Use Google My Business to Optimize for Local Search

One of the most powerful free ways to advertise your business is through Google My Business, which enables companies to manage their presence on Google Search and Google Maps. The tool can bolster your rankings in local search results. Ranking high in local search shows you’re a legitimate and relevant company: you wouldn’t rank #1 in Google for “pizza places near me” if you’d closed down six months ago. Plus, if you rank high in local search, more consumers will choose your business over a competitor’s. In today’s fast-paced world, convenience is key.

14. Take Advantage of Your Partnerships

Partnerships are an opportunity to offer supplementary services that you don’t provide. For example, offer to help man the a stall of a brand you work with closely at the A&P Show in November if they are already going, and give away some goodies. This increases consumer satisfaction, and it also provides exceptional advertising opportunities. When your partner’s consumers need your services, your partner will point them in your direction.

3. Promote Your Website on Your Email Signature

With all the emails you send every day, it’s a shame if you aren’t taking advantage of the promotional potential of your email signature. Your email signature can also be unexpected property to promote a sale, contest, event, or even a new blog post. Add a link to your business’ website on your Facebook, Twitter, and Instagram profiles, as well.

4. Send Email Newsletters

An email newsletter can be a useful vehicle to promote content, share business-related news, and build deeper relationships with both potential and existing customers. There are plenty of free tools out there that assist you in designing, sending, and optimizing your newsletter. With the right time investment, an email newsletter can be the perfect place to share quality content with leads and potential consumers, establishing your brand as helpful and informative.

5. Network at In-Person Events

Connecting with fellow professionals at industry networking events is a great opportunity to meet potential consumers in a place where they are eager to discuss your business. The niche topics of networking events ensures you’re meeting high-qualified leads. For example, a “Innovation Club” event will primarily be filled with participants who are interested in local business and networking. Particularly for small businesses looking to make their first connections, networking is a chance to get your name out there, meet potential partners, and find opportunities for growth. Plus, it’ll keep you up-to-date on trends in your industry.

List of Local Groups & Pages to Network in Person/Online: