Email Signatures

Emails, emails, emails, they exist everywhere in the business world. You love to hate them (especially when there are hundreds waiting in your inbox). But the reality is they are important and a great way to communicate with your customers! 

The average person sends 40 emails a day! Crazy right? Now think about the average working year, approximately 48 weeks, that means the average person is sending around 9,600 emails per year! That’s a lot of emails, and a lot of people reading those emails. Which is why it is super important that your email signature is professional and consistent to your companies’ brand.

When you don’t have consistent email signatures true to your companies’ brand it can lead to a negative and unprofessional reputation. You don’t want your customers having a negative perception of your business all because you have a sloppy email signature, especially when it is something so simple that can make all the difference.

Hence why we have decided to put together a few tips on how to get it right!

  • Firstly, when it comes to your corporate email @gmail.com or @xtra.co.nz is not ok! When you want to stick out from the crowd why chose something so common? You want an email address that will help your customers recognize you straight away. For example, yourname@yourbusiness.com.
  • Secondly, it is important to keep your email signatures consistent within your team. For example, if you keep the design simple with their name, contact phone number, and other important details included it is simple but effective. It also makes it super easy to update in the future if need be. Including the company logo will also make a huge difference and help you become more recognized.
  • Thirdly, you want your email signature to stand out, but you also don’t want it completely taking over your email. We think the perfect size is around 600px wide 150px high (you’re welcome!).

Professionalism and consistency go a long way in business, and it can often be the finer details that make all the difference. Email signatures don’t only provide the sense of professionalism, but it also provides instant brand recognition which will help your company in the long run. Think about you personally, what companies do you easily recognize and get drawn to because of the simple professional efforts they have put in to help their business stand out? We touch a bit more on consistency here.

Taking the time to create the perfect email signature really is well worth the effort. Trust us!

Canva. The $ Debate.

Who doesn’t love a graphic design tool? Especially when it is so simple to use, and one that is going to make your organization stand out. Well, I introduce to you Canva, the graphic design tool that has been helping make my social media look beautiful since way back.

What is this Canva thing?

If you haven’t already heard of Canva you are going to be grateful you are hearing about it now. As mentioned, Canva is a graphic design tool that provides everything you need to create a killer design for your business or other purposes.

Canva gives you access to millions of photos, images, and fonts as well as pre-made templates to make things super simple. Because let’s be honest, we aren’t all natural born graphic designers, so the more help the better, right? I think yes! And may I add it also has pre-made measurements for Facebook posts, Instagram, cover pages etc.…. I know! No more are the days where you spend time creating graphics only for it to be half cut off in the uploading process.

What’s also great about Canva is it can be used for both web and print media, basically your one stop shop for graphics. AND you can have its basic version for FREE! Yes, Canva offers a paid and unpaid version, so depending on your needs there is an option for everyone.

So, what’s the difference between the paid version and the FREE version?

The main difference between the paid and unpaid version of Canva is the levels of customization and organization. For example, unpaid users have access to some free graphics, can save a personal colour choice or two, and you can have up to two separate folders to save your work in. You can get away with the free version if you are just doing very simple social media and basic design.

Due to the work I do, I personally prefer the premium version. It is only $12.95 per month and totally worth it. It allows you to choose more design templates, upload yours or multiple brand guides and you are able to create many folders to organize your designs.

The best way to know what version is right for you is to go have a look and check it out for yourself. Start off with the free version and if you need more out of it then you’ll know the premium version is right for you. But trust me, you won’t regret taking a look and testing it out. Why not give it a go.

Facebook Facts…. Covers

Facebook, we have heard it before… “Facebook is easy…you can increase your exposure and hit your target audience with the click of a button.” However, we know it isn’t all that easy. Staying active on Facebook is key and posting the right content for your business is essential in order to get your business noticed.

Cover pages are a great way to get found and seen within your follower’s news feeds. You are able to educate your followers on the most recent comings and goings of your business and can get creative doing it.

So, what about your cover photo? We recommend that you update your cover page at least every two weeks, or, every time you launch a new promotion! How often do you change your cover page? 

So, why refresh your page anyway? Here are some great reasons!

  • Highlight the special offers that are currently running within your business.
  • Educate your followers on the current news within your business (everyone loves a little inside look) and servers love a good press release!
  • Keep your page exciting, fresh, and interesting for your followers which will help spur interest and onboard new followers. The more activity your followers see, the more they are going to remember your business and its brand.

So now that we’ve convinced you to update your Facebook cover page, we also feel obliged to share with you some ‘must dos’ when creating your Facebook cover.

  • Keep the text to a minimum! You want to catch your follower’s attention, not bore them. So, keep it short and sweet-but catchy!
  • Keep the design simple. We recommend around 2-3 elements to ensure it catches the eye but doesn’t confuse it.
  • Make it fit! There is nothing worse than spending time creating a Facebook cover all for it to get cut off once you’ve uploaded it. Ugh! The measurements are 820px x 462px (you’re welcome).
  • Always add your branding and always keep it unique. You want to stand out, not blend in! For example, you can always add a video instead of an image to your cover, it’s rather cool and it can bring in more engagement to your page. Canva is a great way to do this and helps make it easy. We recommend keeping it between 20-90 seconds long.

What are you waiting for? Go and create a killer Facebook cover and get noticed!

The Fundraising Flight

People fundraise for many different reasons, whether it be for charity, a startup, or a business. Fundraising is a great way to make money for a worthy cause and promote your business at the same time. It gives you a chance to get your message out there and raise awareness of what your organizations’ purpose is all about.

If you’ve ever been a part of a fundraiser you would have noticed it has this way of bringing people closer together. It brings people with different resources, ideas, and strengths to create something where the community gets to be involved in your organizations’ final goal.

So, where to begin?

There are many different ways you can fundraise, and we have named a few here:

1) The classic but very enticing sausage sizzle outside your local Bunnings or Warehouse (because who doesn’t love a good sausage sizzle)?

2) Run an office raffle.

3) Run an auction for some of your products and/or services.

4) Collect donations from friends and family (did you know that people are more generous around the hours of 11:00 AM to 1:00 PM and 8:00 and 9:00 PM? Hah!).

Whichever way you chose to fundraise, promotion is as or if not more important than the fundraiser itself. The success of your fundraiser will often lay on the success of your ability to promote it. If no one knows about it or what it’s about, then why will they donate? The key is in the story.

I am just about to launch my own little fundraiser with Alzheimers Northland. It is part of a program called Dare to Dive. If I can raise $600+ for Alzheimers Northland I get one free skydive. Apart from taking care of a very special neighbour of mine locally,  my family too have been touched by dementia. A very special Great Grandfather of mine, as well as his daughter, my Grandmother, both struggled with it. Given that they were such incredibly clever, lively and fun human beings it was terribly sad to see and feel their confusion. So now you know my story, my motivation behind getting involved with this charity. Given that I have promised to be their photographer on the day I will be giving away my free dive in a draw for anyone who enters. Would you like to donate?

Given that I will be Promoting your fundraiser doesn’t necessarily have to cost a thing. Which is perfect! The main reason we are fundraising is to make funds not lose them, right?

  • Sending out a newsletter to your email subscribers explaining the details can be a great way to get the word out there. Tip: make sure your subject line is written in a way that people want to click on the email, not just send it straight to the trash.
  • Network!! Never underestimate the power of ‘word of mouth’. People like to talk, so share your ideas and your message and you’re bound to find someone who shares the same values that will be more than happy to help with your cause.

You can find more great ideas about free advertising here.

Don’t forget the message behind the fundraiser is just as important as collecting funds. People want to know what their donation is going towards, and how it is going to help. Leave a lasting impression and entice people to continue to back you. Find new and different ways to fundraise, or stick to the classics, either way, build lasting connections and spread your message.

 

Happy fundraising!

FACEBOOK FACTS #2 SETTING IT UP CORRECTLY CONTINUED

So, now that you’ve followed our first tip on setting up your response assistant and backing up your page, it’s time to carry on with the next stages of setting up.  If you made it through the first two steps, we promise these next two won’t be painful!

Setting up your Services page

This section of your Facebook page is the ideal place to show your clients what it is that you offer.

To set this up, you need to:

  1. Log into your Facebook page
  2. On the lefthand side of your page, click on ‘services’ and then ‘add a service’

From here, you need to add an image – don’t forget to make sure your selected image is ‘on brand’, and if it’s a product remember that it’s always worth considering getting someone to take the photos professionally for you.

You also need to add your service in full.  Make sure your content (writing) reflects how it is you want your business to be portrayed (tone).

Services

Next step: Setting up your About page

Who are you? Never forget to do this step or your clients won’t know!

Here are some top tips for this page:

  • Use a username that people would most likely use to find you easily. For example, it would be pretty silly if MPRE Marketing used @applesarecool and not @MPREMarketing
  • Add your story – its important for people to be able to check out who you are…really!
  • Add your practical details – phone, address….a must!
  • Add any other details – you can even add awards.

About page

Stay tuned for part 3 of our #FacebookFacts series.  Coming soon!

The Four C’s of Marketing

Knowing where to start with your marketing can be tough – there are so many options out there.  By implementing an integrated marketing strategy you can combine multiple marketing channels to communicate one powerful message to your end client.

When you’re looking at how to create a fully integrated marketing strategy, you can sum this up with the four C’s.

We’re going to use an example of an end client ‘Joe’ who is interacting with your business on Instagram and also on your email database to demonstrate how the four C’s work.

The Four C’s

1. Consistency

You need to pick your primary message and continually reinforce it.

One of the easiest ways to ensure you’re doing this know your brand and what your regular messaging, design, and calls to action are.  This is key to your end client getting to know who you are and keeping you front of mind.

Take Joe:

If you have a consistent brand design, Joe will eventually know that it is an Instagram post by you before he even realises that it’s you that has posted it.  He will begin to recognise you in the marketplace.

2. Coherence

Your messaging needs to meaningfully connect across every medium you’re using.

It’s vital that your messaging makes sense no matter how your clients are accessing it.

Take Joe:

Joe is interacting with you on Instagram and also receiving your email newsletter, you need to make sure that he is receiving the same message through each channel and that you’re not confusing him.

3. Complementary

Your messaging through one channel should enhance your messaging through another channel.  If you get this right, you have a strong message!

Take Joe:

Joe saw your Instagram post advertising your long weekend sale.  Joe then received your email newsletter with an additional 10% off coupon for newsletter subscribers in the long weekend sale.  These channels have complimented each other and solidified in Joe’s mind that he should make a purchase in your long weekend sale.

4. Continuity

Your messaging should be connected through time.

You will confuse your end client if you are constantly jumping from one message to the next.  Your content doesn’t need to repeat from one medium to the next, but it should always build on your messaging.

Take Joe:

If you’re selling food products and posting delicious food pictures on Instagram that Joe is seeing, then in your email newsletter you’re talking about a long weekend sale for Umbrella’s, your messages are not connected.

 

By using the 4 C’s of marketing as the cornerstone for your marketing strategy, you can ensure that your messaging is strong.  The upside of this is that all channels are all working together to convert followers into clients. When your messaging is strong, people start paying attention to what it is you have to say. And if they’re paying attention to you, the world is your oyster!

Facebook Facts #1 Setting it up Correctly!

Ok since this is the very first #facebookfacts….let’s start at the very beginning. It is a very good place to start… or so I’m told!

Regardless. Log into your Facebook Account… yes now… not your personal one, your business one! Excellent work, now, jump into your settings. Top right, should live right next to “help” – which incidentally you won’t need today because you are going to smash this!

Brilliant – you have arrived on your settings page. We can’t cover EVERYTHING on this page, but let’s cover some basics so that you know you are well supported.

Jump into Messaging: Lets set up your response assistant.

Treat Facebook like you have a physical shop open, 24/7. I know that can seem really daunting, so take a deep breath! The cool thing about it is that you don’t have to be there 24/7 to still engage with your clients. You have access to a free staff member – the response assistant. You can choose what you would like to say and how you would like to say it if someone messages you at 4:30am or – add a welcome message that can start a chat with someone who has hung out on your page.  Go ahead and add what you would like to say using response assistant.

rsponse

Next: Make sure your page is backed up! Jump into Page Roles.

It is unlikely, but in the event you mash the keyboard accidentally, and suddenly your page goes hinky (yes I accidentally turned my Facebook into fluent Chinese – it may come as a surprise to you but I cannot! I repeat Cannot! Speak! Chinese! only 3 weeks ago – it happens to the best of us) you need a little back-up! So you are going to want to choose a reliable human with a little Social Media Nouse to become an admin. They need to be a trusted person, non-business related that will always have your best interest at heart.

Why? Because you have to be comfortable with them knowing the correspondence on your page, and also because you don’t want to have someone on there that might do a nasty and post on behalf of you!

An Admin can manage all aspects of the Page. They can: send messages and publish as the Page, respond to and delete comments on the Page, create ads, see which admin created a post or comment, view Insights, respond to and delete Instagram comments from the Page, edit Instagram account details from the Page, and assign Page roles.

adming

We thought we would stop there for now! Bite size and all! More coming soon!