We’ve already talked about the power of email marketing and how Mailchimp is a great solution for small businesses or those just starting out.
However, if you’re looking to scale your client base to several thousand contacts, you’re having trouble manually responding to and tracking every new lead your business develops, or you simply have more budget than time – we’d like to take a moment to introduce you to Hubspot.
As business owners we can easily mistake sales and marketing as two separate things. To me thats like saying you’d like to take the rum out of a pina colada! They work beautifully in usison when they work together. Separately, meh not so much!
So why Hubspot?
Hubspot is an industry-leading all-in-one software suite for businesses. It has a huge range of tools, including social media marketing, content management, web analytics, landing pages, customer support, and search engine optimization. You will still need to design like a pro though!
It is a great solution for businesses looking to make the most of their teams’ time by automating out much of the drudgery of scheduling marketing communications and tracking sales leads. If you find yourself struggling to follow-up with potential leads or close deals as you scale, Hubspot might be the perfect solution for you.
Hubspot also offers integration with hundreds of applications and will likely complement software your team already uses.
If you’re interested in learning more about Hubspot and whether it is a good fit for your business, check out their assessment tool here.
A word of warning
We should probably note that we have no affiliation with Hubspot and are not getting paid to write this article – we’re just big fans!
But just because Hubspot has the functionality to do everything under the sun does not mean it is the right solution for everyone.
If you are just getting started or have a small business, the pricing and seemingly limitless features of Hubspot may be overkill for what you need. Furthermore, if your business is largely offline or you aren’t comfortable with using complex software tools, you may feel overwhelmed by Hubspot.
If you aren’t going grey and tearing your hair out, you aren’t doing it right!
We recommend taking a look through their site and thinking carefully about how the software fits into your business plan before spending the time and money needed on getting set up.
Lastly, any implementation of any system is always difficult. If you aren’t going grey and tearing your hair out, you aren’t doing it right! Don’t believe what they say about how easy the transition is because there is always something that you need that you may have to find a workaround for! If you get stuck or just need to commiserate, you can always give us a call on 0274 38 20 38. or pop us an email here.